PROJECT: Key Art/Poster Design
SCOPE: National Association of Nonprofit Organizations & Executives (NANOE) and CineVantage Productions approached us to create key art for a documentary film currently in production. The film is about how the charitable sector in the United States suffers from old thinking surrounding nonprofit management in particular.
The producers wanted something simple, yet captivating surrounding the concept of the namesake; "Broken for Good".
We wanted to create something visually impactful that would grab viewers attention when scrolling through a streaming service.
The concept of being Broken for Good eventually lead us to using a broken lollipop in the shape of a heart to convey at a glance the concept of the film.
in addition, we created the shattered look of the Broken for Good logo itself.
See the reel for Broken for Good here.